Paid Social Specialist

Job description

In the time it takes you to read this job ad, around 100 new accounts will have signed up to Linktree.

If you read through the requirements as a checklist and haven't ticked every box, please don't rule yourself out just yet. We've seen the research that women and other people in underrepresented groups tend to only apply when the checklist is all ticks and no crosses. Don't self reject!


The role:

We're looking for experienced paid social media specialists, that will be responsible for the ongoing planning, development, implementation, management and optimisation of ads across the various social channels for Linktree, driving acquisition and user growth globally.


You will work within our growth team and alongside Gloria, who is also a paid social specialist. You will own Linktree’s spend across social channels globally, working with our creative team and country managers on driving new user sign-ups.


This is a hands-on role so you will be setting up campaigns, analysing the data and reporting key trends and insights back into the business. You will be running A/B tests and lift studies and will be sharing recommendations based on the data and insights you discover. You will also be scaling the media budget MoM while ensuring CPAs are maintained.


This role could be based anywhere in Australia or West Coast USA - the time zones there are a little friendlier to work with than the East Coast. Our head office is in Melbourne, and we also have a Sydney office, so you can do fully remote or a mix of both if in those cities.


Our culture & benefits:

Linktree's company culture and values are based around collaboration, diversity, inclusion, and flexibility. Those are all nice words but to give you some more specific examples:


  • We are a family-friendly and flexible work environment with a number of our team working hours around school and home commitments.
  • 20 days paid leave per year
  • We have a paid 18-week parental leave program that is inclusive of birth and non-birthing parents and supports the whole parenting lifecycle
  • We have several diversity and inclusion initiatives underway, including a D&I council, training for all staff on neurodiversity, unconscious bias, and the incorporation of a transgender inclusion policy.
  • Our team is diverse across age, gender, and race and we are very proud of that.
  • All Linktree staff work either fully remote or a hybrid remote and in-office sometimes and that will continue even when COVID is behind us and our team is spread across Australia, Brazil, Indonesia, USA, Canada, Ireland and Nigeria.
  • We prioritise our team's mental health, all employees have free access to Uprise, including 1:1 coaching sessions from qualified psychologists or counsellors.
  • All Linktree staff receive $1000 AUD (~ $750 USD) towards setting up their work from home space

Requirements

What we are looking for:

We would love to hear from people with experience in paid social strategy, media planning, media buying, and reporting across Facebook, Instagram, TikTok, Pinterest, Twitter, Reddit and Snapchat. If you have strong problem-solving skills, are data driven and analytical, tech-savvy, eager to learn and grow, a team player, have a can-do attitude and have empathy, then please hit the apply button! You will get extra bonus points if you're an expert in driving conversion and customer acquisition and a bonus bonus point if you understand the impact of iOS14.5 changes and strategies for continued performance.


The Linktree Story

Linktree is the market-leading linking platform that was the first of its kind, creating an entirely new category in tech. Linktree is the identity layer of the internet, allowing users to curate a singular destination housing what’s most important to them, in real time.


With a user base of 20M+, Linktree helps brands, influencers, small businesses, activists and everyday creators carve out their place and reach their full potential online. The world’s biggest influencers and creators from Selena Gomez to Pharrell Williams, as well as big brands like HBO and Facebook are using Linktree to connect their followers to their entire online ecosystem.


The platform averages 30,000 daily sign ups and has over half a billion visits to Linktrees each month. In the past 12 months, Linktree has gained phenomenal momentum growing its user base by 3x with no signs of slowing down.


In March 2021, we raised $45 million in Series B funding. The funding will be used to expand headcount globally, develop product features and go towards making Linktree the best possible place to work for our team!