An experienced campaigner, specifically paid social media campaigner, that will be responsible for the ongoing planning, development, implementation, management and optimization of paid social channels for Linktree, driving acquisition and user growth globally.
You will work in our growth team alongside a paid search strategist and report to Hannah and (if you are a search specialist and reading this ad, we have another role for you on our careers page). You will own Linktree’s spend across Facebook and Instagram globally, working with our creative team and country managers on acquisition and brand awareness campaigns.
This is a hands-on role so you will be setting up campaigns, analysing and reporting of the overall funnel, highlighting key trends and insights back into the business.
This role could be based anywhere in Australia or West Coast USA - the time zones there are a little friendlier to work with than the East coast US - with our head office is in Melbourne and we also have a Sydney office, so you can do fully remote or a mix of both if in those cities.
An LA office should be coming later in 2021, once Covid allows it.
Who is Linktree?
Linktree is the market leading linking platform. In 2020 alone we grew from 3 to 10 million users (now over 12 million!). The platform enables brands, artists, publishers, agencies, creators and small businesses to curate an online ecosystem, instantly guiding their audience to the destinations that they care about.
Our Head Office is in Melbourne but have people based across Australia, USA, Brazil and Indonesia and offer a very flexible remote way of working. Some of our team are fully remote, others are hybrid remote and in office sometimes.
What we are looking for:
Some of the things you would do in your first month:
In the first 3 months:
We hire with a people-first approach, so more importantly as a human, you will be collaborative, curious, enjoy solving complex problems and have empathy for the growing pains of a rapidly scaling startup.
Linktree's company culture and values are based around collaboration, diversity, inclusion, and flexibility. Those are all nice words but to give you some more specific examples:
The Linktree story:
The Linktree journey begins in 2016 when co-founders Alex, Anthony and Nick were running a digital agency and using Instagram to make announcements about the artists they managed. Created as a side hustle to solve a simple problem, Linktree has well outgrown its roots, with over 12 million users worldwide, 30,000 + new signups every day, and over 120 million unique views per month. Paired with rapid growth, Linktree has recently garnered much attention in the tech world, earning 4th place on Fast Company's "10 most innovative social media companies of 2020".
In March 2021, Linktree raised $45 million in Series B Funding led by Index Ventures and Coatue on top of our Series A with Insight Partners and AirTree. The funding will be used to expand headcount globally, develop product features and go towards making Linktree the best possible place to work for our staff.
The Linktree audience is broad, spanning publications, artists, celebrities, fashion and beauty influencers, YouTube stars, sports teams and household brands, right the way through to individuals with a side hustle and micro-influencers. Linktree subscribers include TikTok, Facebook, ClassPass, Patreon, Zapier, Katy Perry, Selena Gomez, Pharrell, Jamie Oliver, HBO, Red Bull, Adult Swim, Cara Delevingne, Comedy Central, Gordon Ramsay, Billabong…and many more!