Marketing Lead, Campaigns & Partnerships

Job description

In the time it takes you to read this job ad, around 200 new accounts will have signed up to Linktree.

If you read through the requirements as a checklist and haven't ticked every box, please don't rule yourself out just yet. We've seen the research that women and other people in minority groups tend to only apply when the checklist is all ticks and no crosses. So if you think you have what it takes, hit that apply button!

The role:

We’re looking for a Marketing Manager to take some of the load off our Brand Marketing Lead, Maddy who is spinning a lot of plates at the moment. You’ll take ownership of and run marketing campaigns end to end in a highly varied and versatile role: one day you might take a brief from the Product team on an upcoming feature release, the next day you’ll brainstorm content ideas with our social team and that afternoon, you’ll have a WIP with our PR agency. Other tasks will include but not be limited to: running email campaigns, diving deep into analytics and providing insights to the wider team and adhoc PR.

It’s important to know that right now, we’re not a highly structured team or company. We are working on that. So if your middle name is ambiguity or controlled-chaos, you will like it here. 

This role will be remote from anywhere in AUS or the US, (slight preference for West Coast in USA). We have an office in Sydney and Melbourne in Australia. Our US team is currently small but will grow to around 30-40 by the end of the year and once Covid allows it, we’ll have a LA office.

Our culture & benefits:

Linktree's company culture and values are based around collaboration, diversity, inclusion, and flexibility. Those are all nice words but to give you some more specific examples:

  • We are a family-friendly and flexible work environment with our team with a number of our team working hours around school and home commitments.

  • 20 days paid leave per year

  • We have a paid 18-week parental leave program that is inclusive of birth and non-birthing parents and supports the whole parenting lifecycle

  • We have several diversity and inclusion initiatives underway, including a D&I council, training for all team members on neurodiversity, unconscious bias, and the incorporation of a transgender inclusion policy.

  • Our team is diverse across age, gender, and race and we are very proud of that.

  • All Linktree team members work either fully remote or a hybrid remote and in-office sometimes and that will continue even when COVID is behind us and our team is spread across Australia, Brazil, Indonesia, USA, Canada, Ireland and Nigeria.

  • We prioritise our team's mental health, with all employees have free access to Headspace and Uprise, including 1:1 coaching sessions from qualified psychologists or counsellors.

  • We are proud to offer all regular full-time and part-time employees 20 hours' paid volunteering leave per calendar year.

  • All Linktree team members receive $1000 AUD towards setting up their work from home space


In this role you will:

  • Strategise, plan and execute marketing campaigns end to end

  • Draft compelling copy for blogs, social, events, announcement and emails

  • Provide the design team with airtight briefs for marketing collateral

  • Set up campaign tracking & reporting

  • Be a brand champion for Linktree, ensuring all our owned assets are consistent and up to date

  • Use Google Analytics and/ or Heap to dig into data and provide insights and turn them into compelling stories or meaningful analysis 

What we’re looking for:

  • 4-6 years of global campaign delivery experience

  • Prior experience in a high-growth startup

  • Broad digital marketing experience

  • Exceptional project management & negotiation skills, meticulous organiser and can-do attitude when faced with challenges.

  • A creative storyteller

The Linktree Story

Linktree is the market-leading linking platform that was the first of its kind, creating an entirely new category in tech. Linktree is the identity layer of the internet, allowing users to curate a singular destination housing what’s most important to them, in real time.

With a user base of 16M+, Linktree helps brands, influencers, small businesses, activists and everyday creators carve out their place and reach their full potential online. The world’s biggest influencers and creators from Selena Gomez to Pharrell Williams, as well as big brands like HBO and Facebook are using Linktree to connect their followers to their entire online ecosystem.

The platform averages 30,000 daily sign ups and has close to a billion visits to Linktrees each month. In the past 12 months, Linktree has gained phenomenal momentum growing its user base by 3x with no signs of slowing down.

In March 2021, we raised $45 million in Series B funding. The funding will be used to expand headcount globally, develop product features and go towards making Linktree the best possible place to work for our team!

Our Interview Process:

  1. Screening call with Alaina in our Talent Acquisition team

  2. Zoom with 2 members of our team

  3. A take-home assignment

  4. Final zoom with 2 of our leaders