Marketing Coordinator

Job description

You: A resourceful marketer ready for a challenge and to help us take the Linktree brand to the next phase of our growth. You’ll love variety in your days and have previous experience in tech/ SaaS start-ups so you understand our customers and how your day can go from planned to out the window in minutes.


Us: Linktree, an Australian tech startup that has gone global. In 2020 we went from 3 to 10 million accounts and 15 to 60 staff. In 2021, our growth is projected to be higher. We currently average around 30,000 new account signups per day.


30,000.


Everyday.


Are we a match? Let’s discuss further.


Description:

Linktree is in an exciting phase of growth with a lot of product features and exciting things planned. Our marketing team is small but growing, so we’ve got a lot to do and a lot of processes to put in place while getting campaigns out at the same time.

We’re looking for a Marketing Coordinator to take some of the load off our Marketing Manager Maddy who is spinning a lot of plates at the moment. For those looking for a mentor that is generous with their time, extremely hardworking and hands on while at the same time, super ready for after work drinks and laughs, Maddy is your dream.

(Note if you don’t like competitive trivia players, Maddy is your nightmare)


You will help Maddy create some structure when it comes to our campaign management, reporting, and workflows. You’ll work closely with the other areas of our marketing team and the wider business. One day you might take a brief from the Product team on an upcoming feature release, the next day you’ll brainstorm content ideas with our social team and that afternoon, you’ll have a WIP with our PR agency.


Other tasks will include but not be limited to: management of our blog and its content, adhoc PR, running email campaigns, diving deep into analytics and providing insights to the wider team.

It’s important to know that right now, we’re not a highly structured team or company. We are working on that. So if your middle name is ambiguity or controlled-chaos, you will like it here.

Requirements

Specifically we’re looking for someone who:


  • Has 2-3 years prior marketing experience, preferably in a SaaS/ tech company
  • Has experience marketing consumer tech brands across a wide range of digital channels and formats (video, email, content, social, mobile etc)
  • Has experience with marketing automation platforms like Braze or Hubspot
  • Can draft compelling copy for blogs, social, events, announcement and, emails
  • Can provide the design team with airtight briefs for marketing collateral
  • Can set up campaign tracking & reporting
  • Has experience inputting content into a CMS (Contentful & Wordpress is a bonus)
  • Has great people skills when managing internal stakeholders and external partners to keep cross-functional projects on track
  • Can be a brand champion for Linktree, ensuring all our owned assets are consistent and up to date
  • Can use Google Analytics and/or Heap to dig into data and provide insights and turn them into compelling stories or meaningful analysis


Where is this role-based:


Our Head Office and most of our Marketing team is currently based in Melbourne so we’d like this person to be in Melbourne for easy collaboration.

We offer great work flexibility with a lot of freedom to how many days you work from home or in the office.


What is your company culture like?


While every company will say their culture is amazing, we think ours really is. Linktree's company culture and values are based around collaboration, diversity, inclusion, and flexibility. Those are all nice words but to give you some more specific examples:

We are a family-friendly and flexible work environment with our team with a number of our team working hours around their school and home commitments.

We have several diversity and inclusion initiatives underway, including a D&I council, training for all staff on neurodiversity and the incorporation of a transgender inclusion policy.

Our team is diverse across age, gender, and race and we are very proud of that.

Due to COVID we are all remote but even when COVID is behind us, we will be a mixed remote and in-office company. With our team already spread across Australia, USA, Ireland and Brazil, we will always be some form of remote in our ways of working.

We prioritise our team's mental health, with all employees have free access to https://www.smilingmind.com.au/ & https://uprise.co/, including 1:1 coaching sessions from qualified psychologists or counselors.


The Linktree story…


The Linktree journey begins in 2016 when co-founders Alex, Anthony and Nick were running a digital agency and using Instagram to make announcements about the artists they managed.

Created as a side hustle to solve a simple problem, Linktree has well outgrown its roots, with over 10 million users worldwide, 30,000 new signups every day, and over 120 million unique views per month. Paired with rapid growth, Linktree has recently garnered much attention in the tech world, earning 4th place on Fast Company's "10 most innovative social media companies of 2020".

The Linktree audience is broad, spanning publications, artists, celebrities, fashion and beauty influencers, YouTube stars, sports teams and household brands, right the way through to individuals with a side hustle and micro-influencers. Linktree subscribers include Alicia Keys, Selena Gomez, Pharrell, Jamie Oliver, Vice, Red Bull, Adult Swim, Patreon, Naomi Campbell, Comedy Central, Gordon Ramsay, Billabong…and many more!


Are you still reading? That's exciting! Please apply or email your CV to alaina@linktr.ee and we will go from there.