Integrated Marketing Manager

Job description

In the time it takes you to read this job ad, around 100 new accounts will have signed up to Linktree.

Excited to join our rocket ship, but not sure that you “tick all the boxes”? No worries - we’re always curious to discover like-minded people! Send us your resume and we’ll reach out if and when something relevant comes up!

 

The Role: 

Our Integrated Marketing Manager will link all elements of our marketing efforts together to create a cohesive and coherent brand strategy that can then be translated into creative campaigns. This person will think holistically about campaigns and how they relate to business objectives and audiences in order to drive signups. The ideal candidate will have a background in managing teams, with a focus on running tight timelines and cross-functional projects. This person is the strategic linchpin across our marketing function, and will spearhead mapping out our goals, brand positioning, and campaign messaging. Our Integrated Marketing Manager will lead a current team of three within the marketing team and will report into our Head of Marketing and Communications, based in Australia and the U.S.


What You Will Do: 

  • Identify the key narratives and verticals we should be portraying through brand marketing efforts in order to grow brand awareness and affinity

  • Research the user need, audit the landscape, understand behavioral changes, and anticipate what the brand will need to drive campaigns that speak both globally and locally

  • Build partnerships which tap into new audiences and raise brand awareness

  • Develop robust, integrated calendar initiatives and campaigns that drive awareness and demand

  • Set campaign metrics and goals and deliver data to stakeholders

  • Work closely with our various teams including but not limited to growth, social, community, product, PR, and design

  • Support, nurture, and grow a team of marketers across campaigns and partnerships


What We Are Looking For: 

  • 5+ years of work experience as an Integrated Marketing Manager, Senior Brand Marketing Manager, Marketing Lead, or similar role in a SaaS, technology, editorial, or publishing environment

  • Background in communications planning, social media marketing, and / or digital marketing 

  • Ability to create audience segmentation by developing strategic communication plans across various campaigns and teams

  • Experience in brand building and brand tracking, with a specific focus on entering new markets and targeting new audiences in order to drive signups and acquire new users 

  • Experience crafting emotional, creative, and empowering narratives to attract new users and increase signups 

  • Focus on insights and research, with the ability to view campaigns in a data driven way and then translate these findings into creative solutions

  • Strategic thinker who can see the big picture and how to execute plans, and then delegate accordingly

  • Extensive experience leading teams and building a team of marketers

 

Where and How We Work:

This role can be based anywhere in the USA; we currently have close to 20 people in the US with office locations in Melbourne, Sydney and LA coming next. Our team is spread across Australia, Brazil, Indonesia, USA, Canada, Ireland, and Nigeria.

 

Being globally distributed doesn't mean working to one time-zone and we offer autonomy and flexibility in how you structure your days and weeks. There will be the need for some collaboration outside of a "normal" 9-5 being a global company but we aim to work asynchronously where possible.

 

Our Culture and Benefits:

Linktree's company culture and values are based around collaboration, diversity, inclusion, and flexibility. Those are all nice words but to give you some more specific examples:

 

  • We have a paid 18-week parental leave program that is inclusive of birth and non-birthing parents and supports the whole parenting lifecycle

  • We are proud to offer all regular full-time and part-time employees 20 hours' paid volunteering leave per calendar year

  • We have several diversity and inclusion initiatives underway, including a D&I council, training for all staff on neurodiversity, unconscious bias, and the incorporation of a transgender inclusion policy

  • We prioritize our team's mental health, with all employees have free access to Headspace and Uprise, including 1:1 coaching sessions from qualified psychologists or counsellors

  • All Linktree staff receive $750 USD towards setting up their work from home space

Requirements

The Linktree Story

The average number of social media accounts is close to 9 per person these days. Chances are you’re also using more than 3-4 social media platforms - But where should someone who want to discover more about you can achieve that? In a highly fragmented digital world, the concept of presenting your whole self feels overwhelming to most - and that’s where Linktree comes in.


Creating this category 5 years ago, we launched a simple tool that allowed anyone to manage their corner of the online world. Want to link all your social media accounts under one link? Thinking of turning your passion into your income? Want to share your ideas, beliefs, or even just a playlist you like? Linktree has the platform to help you get it done.


It sounds good, we hear you say, but how do I know if it works? Fair question - why don’t you take it up with Facebook, TikTok, Redbull, HBO, Metallica, Alicia Keys, Selena Gomez, or Michelle Obama? They’re all using Linktree!


With an average sign up rate of 30,000+ new users per day for the past 18 months (with no signs of stopping), and with our latest funding round of $45M USD announced recently, we’re on our way to make real impact on the digital world - and we’d love for you to join us for this ride.


#LI-SL