Head of Content

Job description

In the time it takes you to read this job ad, around 100 new accounts will have signed up to Linktree.

Excited to join our rocket ship, but not sure that you “tick all the boxes”? No worries - we’re always curious to discover like-minded people! Send us your resume and we’ll reach out if and when something relevant comes up!


The Role: 

Our Head of Content is responsible for creating, managing, and supporting all of our content efforts and deliverables across various platforms. As part of the Brand Marketing team, this person will manage various writers, editors, copywriters, content producers, and media specialists, while working cross-functionally with the larger growth, brand marketing, product, social, community and design teams. This person will have an incredible impact on the business, as they are going to oversee all digital content for Linktree, further developing our editorial voice, establishing our thought leadership within the space and ultimately driving conversions. The ideal candidate will come from a strong digital content background, specifically working in an in-house environment to build out a fast-growing SaaS or technology startup business, with a focus on growing audiences.


What You Will Do: 

  • Develop and oversee the holistic content strategy for Linktree across all outputs, which entails blog, audio, and editorial newsletters
  • Build content strategies to grow top of funnel awareness
  • Strategize to build an affinity for the brand with existing users / the community
  • Shape a content calendar that supports brand campaigns, community education and product releases
  • Continually grow, manage, and foster a world class content team, including a roster of freelancers with regional talent
  • Grow our audiences that will ultimately convert users, build brand love, and increase our employer brand
  • Optimize content for reach, relevance, and revenue
  • Work closely with our various teams including but not limited to growth, social, product marketing


What We Are Looking For: 

  • 5+ years of work experience as a Head of Content, Content Director, Senior Content Strategist, or similar role in a SaaS, technology, editorial, or publishing environment 
  • Experience recruiting, managing, and delegating tasks and assignments to both in-house and freelance writers, content producers, and creatives 
  • Demonstrable experience in covering social media, digital marketing, and tech-related topics across various platforms
  • In-depth experience with website analytics tools (Google Analytics) to evaluate campaign and content performance
  • Strong background in writing, editing, and interpersonal skills


Where and How We Work:

This role can be based anywhere in the USA; we currently have close to 20 people in the US with offices in Melbourne, Sydney with LA coming next. Our team is spread across Australia, Brazil, Indonesia, USA, Canada, Ireland, and Nigeria.


Being globally distributed doesn't mean working to one time-zone and we offer autonomy and flexibility in how you structure your days and weeks. There will be the need for some collaboration outside of a "normal" 9-5 being a global company but we aim to work asynchronously where possible.


Our Culture and Benefits:

Linktree's company culture and values are based around collaboration, diversity, inclusion, and flexibility. Those are all nice words but to give you some more specific examples:


  • We have a paid 18-week parental leave program that is inclusive of birth and non-birthing parents and supports the whole parenting lifecycle
  • We are proud to offer all regular full-time and part-time employees 20 hours' paid volunteering leave per calendar year
  • We have several diversity and inclusion initiatives underway, including a D&I council, training for all staff on neurodiversity, unconscious bias, and the incorporation of a transgender inclusion policy
  • We prioritize our team's mental health, with all employees have free access to Headspace and Uprise, including 1:1 coaching sessions from qualified psychologists or counsellors
  • All Linktree staff receive $750 USD towards setting up their work from home space

Requirements

The Linktree Story

The average number of social media accounts is close to 9 per person these days. Chances are you’re also using more than 3-4 social media platforms - But where should someone who want to discover more about you can achieve that? In a highly fragmented digital world, the concept of presenting your whole self feels overwhelming to most - and that’s where Linktree comes in.


Creating this category 5 years ago, we launched a simple tool that allowed anyone to manage their corner of the online world. Want to link all your social media accounts under one link? Thinking of turning your passion into your income? Want to share your ideas, beliefs, or even just a playlist you like? Linktree has the platform to help you get it done.


It sounds good, we hear you say, but how do I know if it works? Fair question - why don’t you take it up with Facebook, TikTok, Redbull, HBO, Metallica, Alicia Keys, Selena Gomez, or Michelle Obama? They’re all using Linktree!


With an average sign up rate of 30,000+ new users per day for the past 18 months (with no signs of stopping), ans with our latest funding round of $45M USD announced recently, we’re on our way to make real impact on the digital world - and we’d love for you to join us for this ride.


#LI-SL