Employer Brand Marketing

Job description

In the time it takes you to read this job ad, around 200 new accounts will have signed up to Linktree.

The role:

We’re looking for an experienced employer branding marketer that loves to create content and can tell the world about the wonderful Linktree employee experience. You’ll help us grow a diverse workplace by telling the compelling stories of our talented teams and by developing innovative marketing campaigns to attract new talent across the globe.

This role will see you collaborate with various stakeholders across Linktree, from People & Culture, Talent, PR, Brand, Social and Engineering,  

This role will be remote from anywhere in the US, (slight preference for West Coast) our team in the US is currently small but will grow to around 30-40 by the end of the year and once Covid allows it, we’ll have an LA office.

Our culture & benefits:

Linktree's company culture and values are based around collaboration, diversity, inclusion, and flexibility. Those are all nice words but to give you some more specific examples:

  • We are a family-friendly and flexible work environment with our team with a number of our team working hours around school and home commitments.

  • 20 days paid leave per year

  • We have a paid 18-week parental leave program that is inclusive of birth and non-birthing parents and supports the whole parenting lifecycle

  • We have several diversity and inclusion initiatives underway, including a D&I council, training for all team members on neurodiversity, unconscious bias, and the incorporation of a transgender inclusion policy.

  • Our team is diverse across age, gender, and race and we are very proud of that.

  • All Linktree team members work either fully remote or a hybrid remote and in-office sometimes and that will continue even when COVID is behind us and our team is spread across Australia, Brazil, Indonesia, USA, Canada, Ireland and Nigeria.

  • We prioritise our team's mental health: all employees have free access to Headspace and Uprise, including 1:1 coaching sessions from qualified psychologists or counsellors.

  • We are proud to offer all regular full-time and part-time employees 20 hours' paid volunteering leave per calendar year.

  • All Linktree team members receive $1000 AUD (~ $750 USD )towards setting up their work from home space.


In this role you will:

  • Develop, oversee and lead the execution of all Linktree’s employment branding strategies

  • Write, edit and creatively communicate all of Linktree’s Employer Brand content

  • Set up and manage online marketing campaigns to promote job openings, career opportunities and employee experiences at Linktree

  • Bring Linktree’s internal brand activations to life and find ways to creatively communicate them externally

  • Increase awareness of our employer brand globally

  • Storytell through video and social content that engages talent inside and outside of Linktree

What we are looking for:

  • 3 + years prior experience in an Employer Brand Marketing role

  • A creative storyteller who can build personas and develop tailored messaging and programs to engage our current employee’s and attract new talent

  • Exceptional writing skills and master of voice and tone

  • A strong understanding of branding to be able to sell Linktree as an employer of choice

  • Experience executing creative marketing, social and recruiting campaigns under short deadlines.

  • Enthusiastic attitude, work well on teams and be able to adapt quickly to a fast-moving environment.

  • Ability to build global cross-functional relationships

The Linktree Story

Linktree is the market-leading linking platform that was the first of its kind, creating an entirely new category in tech. Linktree is the identity layer of the internet, allowing users to curate a singular destination housing what’s most important to them, in real time.

With a user base of 16M+, Linktree helps brands, influencers, small businesses, activists and everyday creators carve out their place and reach their full potential online. The world’s biggest influencers and creators from Selena Gomez to Pharrell Williams, as well as big brands like HBO and Facebook are using Linktree to connect their followers to their entire online ecosystem.

The platform averages 30,000 daily sign ups and has close to a billion visits to Linktrees each month. In the past 12 months, Linktree has gained phenomenal momentum growing its user base by 3x with no signs of slowing down.

In March 2021, we raised $45 million in Series B funding. The funding will be used to expand headcount globally, develop product features and go towards making Linktree the best possible place to work for our team!

Excited about our mission but not sure you're ticking all the boxes? Please apply - we're always happy to discover talents!