ACD / Lead Designer (Growth)

Job description

In the time it takes you to read this job ad, around 100 new accounts will have signed up to Linktree.

If you read through the requirements as a checklist and haven't ticked every box, please don't rule yourself out just yet. We've seen the research that women and other people in underrepresented groups tend to only apply when the checklist is all ticks and no crosses. Don't self reject!

The Role:

Data & Conversion driven design fanatics. You love being able to test theories, creative, and mediums to increase conversion across different campaigns. You have a keen eye for detail, and an incredible ability to take brand systems and scale them across a wide range of paid campaigns that still are true to the brand. Have we already lost you? Well, we need your help driving conversion across every facet of our business. Why don’t you apply and help our next job posting convert even higher.

In this role you will lead our Growth Design team and will use your knowledge to help invent, solve and simplify all of our design decisions. You will have a hybrid range of skills including visual design, UX research and testing, data analysis and marketing. You will understand large-scale, cross- organisational workflows and projects and work with the team to design landing pages, edm’s, paid ad campaigns and digital assets that will help communicate the Linktree product to a wide range of users across the world to a range of key demographics.

What you will own:

As a Lead Designer at Linktree, you’ll motivate multiple teams to execute on campaigns and deliverables. You’ll investigate how we currently work and help us optimise it as you grow into your role. We’re just getting started, so joining us now means a LOT of influence on the direction we’re going.

Leading in your role isn't working on your own, though - you’ll have peers, leaders and mentors available to help when needed as you innovate your way to delivering results and supporting others.


In this role you will:

  • Lead a team to launch a wide range of creative focused around growth/ conversion. Projects will range from SEO optimised landing pages to social campaigns and ads.
  • Bring the evolving brand into high converting growth campaigns
  • Set the standard for workflows and processes
  • Form best practice “do’s and don’ts” based off successful campaigns that help guide team members across all business functions.
  • Conduct optimised A/B testing, conversion optimisation and user testing
  • Use data to inform design decisions.
  • Build creative that hits conversion goals, and reevaluate/rebuild if a campaign underperforms. Use performance findings to guide future campaigns.
  • Actively mentor and develop members of the team
  • Build solutions to complex problems

Where and how we work:

We are a global, diverse group across age, gender, and race and offer a truly flexible and family friendly work environment. Kids, pets and the occasional delivery person are all actively encouraged to appear on our Zoom screens. All of us at Linktree work either fully remote or a hybrid "remote and in-office sometimes" approach and that will continue even when COVID is behind us.

We currently have offices in Melbourne, Sydney with LA coming next but our team is spread across Australia, Brazil, Indonesia, USA, Canada, Ireland and Nigeria.

Being globally distributed doesn't mean you need to change your time zone, and we offer autonomy and flexibility in how you structure your days and weeks. There will be the need for some collaboration outside of a "normal" 9-5 as we are a global company, but we seek to work asynchronously where possible.

This role can be based anywhere in Australia, remote or with the option to come into our Sydney/ Melbourne office.

Our culture & benefits:

Linktree's company culture and values are based around collaboration, diversity, inclusion, and flexibility. Those are all nice words but to give you some more specific examples:

  • We have a paid 18-week parental leave program that is inclusive of birth and non-birthing parents and supports the whole parenting lifecycle
  • We are proud to offer all regular full-time and part-time employees 20 hours' paid volunteering leave per calendar year.
  • We have several diversity and inclusion initiatives underway, including a D&I council, training on neurodiversity, unconscious bias, and the incorporation of a transgender inclusion policy.
  • We prioritise our team's mental health, all employees have free access to Headspace and Uprise, including 1:1 coaching sessions from qualified psychologists or counsellors.
  • All Linktree staff receive $1000 AUD towards setting up their work from home space

What we are looking for:

  • 5 + years experience creating campaigns, websites, creative across a wide range of media types.
  • A data driven decision maker.
  • A love for optimizing conversions, and user journeys.
  • The ability to think through customer/user journeys and present them clearly.
  • Strategic problem solver and excellent communicator
  • Passionate about driving conversion and A/B testing.
  • Expertise in Adobe and Figma (components, variations, auto-layout)
  • Prior experience working at a fast-paced company or growing startup/scaleup
  • High visual design skills, understanding of UX and web design best practice and interaction
  • Someone comfortable with ambiguity, because when 30,000 people sign up everyday, there’s a lot of things to design
  • A portfolio with data showing increased conversions/optimizations.

The Linktree Story

The average number of social media accounts is close to 9 per person these days. Chances are you’re also using more than 3-4 social media platforms - But where should someone who wants to discover more about you achieve that? In a highly fragmented digital world, the concept of presenting your whole self feels overwhelming to most - and that’s where Linktree comes in.

Creating this category 5 years ago, we launched a simple tool that allowed anyone to manage their corner of the online world. Want to link all your social media accounts under one link? Thinking of turning your passion into your income? Want to share your ideas, beliefs, or even just a playlist you like? Linktree has the platform to help you get it done.

It sounds good, we hear you say, but how do I know if it works? Fair question - why don’t you take it up with Facebook, TikTok, Redbull, HBO, Metallica, Alicia Keys, Selena Gomez, or Michelle Obama? They’re all using Linktree!

With an average sign up rate of 30,000+ new users per day for the past 18 months (with no signs of stopping), and with our latest funding round of $45M USD announced recently, we’re on our way to make a real impact on the digital world - and we’d love for you to join us for this ride.